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Workassist: Brand Quiz

Burger Singh, India’s largest homegrown QSR chain, has transformed the burger scene by infusing Indian flavors into global fast food. Founded in 2014 by Kir Jeet Singh, it now operates 80+ outlets in India and two in London, with a menu featuring unique options like the Amritsari Murgh Makhani Burger. Known for its competitive pricing and innovative marketing, Burger Singh has grown to a $52 million valuation in 2024, becoming a trailblazer for Indian entrepreneurs in the global QSR industry.

Total Question: 16

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1. What is the primary unique selling proposition (USP) of Burger Singh?

2. Where is Burger Singh headquartered?

3. In which year was the concept of Burger Singh born?

4. How many outlets does Burger Singh operate in India?

5. What was one of the initial pricing strategies of Burger Singh?

6. What was the first international city where Burger Singh opened an outlet?

7. What is the name of Burger Singh's entry-level product?

8. Which strategy significantly boosted Burger Singh's sales in Kolkata?

9. What was Burger Singh’s valuation after the pre-Series B funding?

10. Who is the founder of Burger Singh?

11. What inspired the idea for Indianized burgers?

12. What are Burger Singh’s key marketing methods?

13. Which Indian burger is mentioned as part of the menu?

14. What aspect of Burger Singh’s marketing helped engage the local community in Kolkata?

15. What percentage increase in daily orders was reported in Kolkata following marketing efforts?

16. What proportion of Burger Singh’s cost in FY24 was attributed to procurement?

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